![]() ![]() Tony Black, a music artist and label manager, who commented on Mehra’s post by stating: “The track that was actually licensed is Footsie – ‘Work All Day’ produced by Sukh Knight, it features a sample of ‘Dum Maaro Dum’.” “I’m not aware of the legal aspects here (related to copyright laws), but why would Apple need to license the Hindi song from Saregama since they are simply using Footsie’s 2015 song ‘Work All Day’ ( ) that had already (previously) licensed the Hindi song legally? Keen to understand/learn,” Mehra observed.Īmidst the IPR and licensing debate, it was finally set to rest by Meanwhile, as Mehra’s post had the music industry and his contacts swooning, some people also raised the issue of copyrights and licensing of the song by Apple for use in the advertisement. However, folklore has it that when Burman’s father, the legendary Indian music composer and singer SD Burman, heard ‘Dum Maro Dum’ he staged a walkout. The song acquired a cult status in the India of 70s and early 80s - and continues to mesmerize fans in 2021 too. ![]() The music for the song was composed by RD Burman, known as Pancham to his friends, family and fans. ![]() ![]() that owned the HMV brand.ĭwelling on the Apple ad, Mehra further wrote: “Apple licensed and used Saregama’s song ‘Dum Maro Dum’ for iPhone 13 launch event and ad….another indicator that Indian Music has arrived at the global stage and more importantly Retro Music Rocks…Panchamda was a GENIUS.” “Consumer Tech’s poster boy Apple uses a 50 year old Saregama song for it’s 2021 product launch,” said a LinkedIn post of Vikram Mehra, MD, Saregama India Ltd, a RP-Sanjiv Goenka Group company.ĭev Anand film’s song rights belonged to HMV, an earlier avatar of Saregama, which only came into existence as a brand and company name late 2000 when the Goenkas took full control of the The Gramophone Co. The advert for the iPhone13 ( ) uses very recognizable snatches of a Hindi song ‘Dum Maro Dum’ from Dev Anand-directed 1971 film Hare Ram Hare Krishna.The song was primarily filmed on Anand, film’s heroine Zeenat Aman and a bunch of pot-smoking hippies. But this time there was also a major Indian twist to the whole affair. Apple product launches always generate a lot of excitement and iPhone13 was no exception when various models were unveiled on Tuesday in the US. ![]()
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