![]() ![]() Netflix executives have long acknowledged the reality that consumers share their passwords, allowing others to access the streaming service without paying, but said they were not worried about the practice. That test gave viewers the ability to watch Netflix in one designated home, but subscribers were forced to pay an additional $2.99 for each new home in which someone would be streaming through a given Netflix account. ![]() The approach sounds similar to tests Netflix has been running in Latin America after executives announced earlier this year that they would seek to put a stop to password sharing. “After listening to consumer feedback, we are going to offer the ability for borrowers to transfer their Netflix profile into their own account, and for sharers to manage their devices more easily and to create subaccounts (“extra member”), if they want to pay for family or friends.” “We’ve landed on a thoughtful approach to monetize account sharing and we’ll begin rolling this out more broadly starting in early 2023,” the letter reads. Earnings news: Netflix snaps streak of subscriber declines, stock jumps 15%
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June 2023
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